go to market strategy in shifting markets

  • accelerate digital transformations  / filling gaps in IT infrastructure & digital skills & capabilities
  • assess changes in competitive landscape / understand impact on end users as a result of the pandemic
  • frame threats and new opportunities using critical thinking where not precedents exists
  • adjust business models to compete with newly emerged players or exploit new markets
  • protect growth and profitability through scenario planning  and validation

workforce in new normal

  • key to sustain the company’s performance is speeding up internal digitization  starting with “connected employee”
  • organize digital agenda around employees and elevate their experience to become “digitally active”
  • ensure data sharing and strategic company wide communication / accent on health preservation & safety first
  • use digital formats for long-term motivation and engagement of remote workers

crisis management and instant response

  • focus on how to safely bring people back to work
  • assess how you responded  to crisis to date and identify areas for corrections.
  • try to capture organisational insights / maximize use of available data / make them available for carrying out corrective measures  on the go

changing customer behaviour

  • understand changes in social life, interpersonal behaviour, mobility patterns, technology and regulations / behaviour change has been catalysed / some shifts are permanent
  • stay up to speed as digital adoption gradually increases and more consumers shifting to digital platforms for day-to-day needs
  • acknowledge different purchasing behaviour towards value-based purchasing and online shopping
  • invest into long term digital engagement that is to gradually replace obsolete loyalty schemes
  • understand emotional value coming from surging recognition of health and sustainability topics

decentralized operations and supply chain protection

  • accelerate shift of decision making to empowered teams guided by purpose & driven by data
  • implement required security standards to ensure cyber resilience in new normal
  • protect & motivate employees to stay healthy to minimize downtime and production outages
  • use process robots that to reduce cost, operate off-peak hours, reduce errors with audit trail
  • re-think alternative supply chain scenarios to mitigate outages / prepare for demand volatility through flexible allocations & pricing strategies