build enough detail and confidence
- you know how
- 6-10 weeks
- architect
- detail and validate the idea
- ready to push button
- validate smartly, use fastest and cheapest road (mock-up vs. MVP)
- speed is of essence and must be balanced with level of confidence
- use right level of detail to decide, rest will be thought through during agile execution steps
- translate winning ideas from “slide” to conceptual level
- validate unknown areas of concept in a good enough format
- run financials and feasibility, agree leading KPIs to maintain focus
- get required confidence to take well informed decision .. and decide!